I consider myself lucky to live in San Diego, where we have great communities made up of locally owned businesses. There is also great pride in our city to support the independents, wherever possible. Campaigns like Shop Small have really helped to highlight our local business owners and to encourage more and more people to spend their dollars within their community, instead of with large corporations.
While I love the Shop Small campaign, I feel that it highlights retailers and restaurants, but falls short in promoting some of the service-oriented businesses located within our community.
An associate of mine recently reminded me that you can buy anything online, but it doesn’t mean that you are going to get the quality of service that you expect to receive. In our digital age, it is so easy for people for overlook the value of having a personal relationship that you can rely on. Whenever I am looking to add a service that will enhance or develop my own business, I try to find a local professional that I can work with. This allows me to work with someone that truly understands my business needs and can tailor a solution specific for me. When something doesn’t go quite right, I know exactly who to call!
Need to do your taxes? Sure, Turbo Tax has some online tools that can file everything for you. Instead, opt for a local tax professionals who can sit down and have a conversation with you, to discuss your actual needs and requirements to optimize your return. Building a website? Enlist the help of a local graphic designer who is an expert in the field, to build the website for you and optimize the functionality of your site. Printing business cards or banners? Opt for a local printer that can show you examples of the quality of their work.
Of course, insurance is a service that can be purchased from a local service provider. By working with a local agent or broker, you will be able to customize the type of coverage that you purchase, and will be able to understand why you may or may not need to protect yourself against certain risks. Again, if something were to go wrong, you will have a person that you know you can call on to help. At Heights Park Insurance, we specialize in customized insurance solutions for local businesses that keep in mind the individual business needs.
I encourage everyone to Shop Small Services the next time you are looking to hire a service provider. You will have the benefit of working with an expert in the field, and you will gain a resource that you can depend on to support you and your needs. Best of all, your money will be spent within your own community. Spending locally will make a greater impact in the overall health of our local economy.